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I work from a high level to assess social presence of a brand and help optimize strategy and output. My platform expertise includes being on top of all new changes to platforms as they happen and providing POVs on how to capitalize on them. Whether it's changing one of voice, revamping creative, or coming up with a great campaign, I can provide guidance on the best course of action.
I provide insights reports in a variety of outputs, from competitor analysis to both quantitative and qualitative campaign reports. Whether it's consumer feedback on a brand, or overall trends and topics of interest of a demographic on social, I can provide information that helps to give brands an edge.
I have experience in the conception and execution of influencer programs for national brands. I handle every step from influencer search to outreach, guidelines, management and overall relationship building.
I have experience managing brands on social across Facebook, Twitter, Instagram, Pinterest, Snapchat, and more. This tasks include but are not limited to: content calendars, posting of creative, community monitoring and engagement, analytics reports. I have experience with tools like Percolate, Sprinklr, SproutSocial, TweetDeck, HootSuite, Crimson Hexigon, and am always looking to expand and try new CMS & analytics tools to best suite needs.